You worked hard to establish your personal brand, and you represent it proudly, but how do you keep yourself up to date with what others are saying about you? Is it good or bad feedback? Is it an opportunity to grow your brand? How can you monitor your online reputation?
Monitoring your online reputation is an integral part of growing your brand. It allows you to find potential customers, resolve issues before they are widely exposed, and turn a bad experience into one that benefits you. Monitoring your online reputation will help you be more efficient in connecting with your established audience and maintain a compelling presence that is attractive to your target audience. There are many tools and paid services that help you monitor your reputation, but there is a free alternative with Google Alerts.
Google Alerts is a free tool that allows you to monitor keywords posted throughout the web. This tool will enable you to set up an alert for specific keywords of your choosing and sends you a notification with alerts to any new content appearing on Google searches that contains your chosen keywords. You can use these alerts to monitor mentions of your name, topics of interest, trends in your fields of interest, or your professional area. Effectively using Google Alerts can give you the power to automate the monitoring of your online reputation for free.
When setting up your brand alerts, you need to keep in mind that your name is probably not as unique as you think. You may need to add other identifiable keywords like your city, your town, your job title, or different keywords to help you differentiate your information from others with the same name. You can also add alerts about your industry to keep yourself ahead of the game when it comes to industry changes or innovation.
To set up alerts using Google Alerts, you need to have a google account. If you do not have a Google account already, you can create one here. Log in to your account, access http://www.google.com/alerts/ and follow these steps:
Enter your chosen keywords that Google Alert will track; you can select many keywords, but make sure commas separate them. These keywords can be edited in the future if needed. If you find yourself not knowing what to track, start with your name.
Choose how often you would like to receive your Alerts. For general information, you may want to set the alerts to be delivered once a week. If you are tracking other trends that may affect how you respond or adjust to specific events, you may want to set it so that you receive the alert “as it happens.”
Choose how many results you want to receive. You can choose “only the best results” or “everything” depending on your needs.
Click “Create Alert,” and you have completed your alert. You have officially begun monitoring your online reputation.
Now that you have created your first alert, you will begin receiving emails on your chosen time intervals. If you needed to change or delete your Google Alert keywords, you would find them under the “My Alerts” area. By setting your brand alerts, you are taking another step towards building and maintaining your brand.
Do not let all your hard work go to waste; keep up with your online reputation. Learn more about what your audience thinks about you; keep up with the trends in your field and make informed decisions about your brand by using the information you gather through these alerts. Go to Google Alerts and create your first alert today. Be in control of your brand.
Let us help you develop a professional brand that sets you apart from the rest. Schedule a free Discovery Call and we will develop a plan that works for you.