• Paulette Pinero

10 Ways To Support Latinx and Hispanic Businesses This Hispanic Heritage Month (2020)

Updated: Sep 17, 2020


Today is the first day of Hispanic Heritage Month here in the US and companies are celebrating the contributions of the Hispanic community. Your Twitter Feed might look like this:

But for small businesses like LEAD Media, this month is much more than that. Identifying as Hispanic or Latinx is part of our company values and the way we do business. Our services cater to professionals of color and Latinx leaders, and so are our outreach efforts. Even our "origin story" is embedded in Latinidad. I was tired of not finding mentors, books, and leaders that sincerely cared about how white supremacy culture in non-profits affected and made it almost impossible for Latinas to grow. Those champions are there, but I didn't seem to find them, and my friends and peers were struggling with the same issues.

"I was tired of not finding mentors, books, and leaders that sincerely cared about how white supremacy culture in non-profits affected and made it almost impossible for Latinas to grow."

Last week during a call with my business mentor, I shared my struggles with my business and felt it lacked authenticity. My business plan clearly states, "our mission at LEAD Media LLC is helping Latinx leaders get the job, business, and pay they want through transformational content, personalized coaching, and management consulting," but nowhere in our website says that. Even when I spoke with other entrepreneurs about celebrating Hispanic Heritage Month, they weren't clear that LEAD Media is created to support the Latinx community. That has to change! No worries, we will be sharing any exciting news very soon.

"Even when I spoke with other entrepreneurs about celebrating Hispanic Heritage Month, they weren't clear that LEAD Media is created to support the Latinx community. That has to change!"

In the spirit of supporting ALL Hispanic and Latinx businesses, here are 10 ways you can support Latinx small businesses this month (and every day!) with some help from other Latina business owners.

  1. Let people you know you like them! If you bought something from them or had a service done by them, mention them in your IG stories and discuss why you picked that product or service. - Jacqueline Garcia-Arteaga, Esq, Owner of Arteaga Law LLC- Boutique Law Firm for Entrepreneurs. Follow her on Instagram @TheIPGuru

  2. Before purchasing a book written by a Latinx or Hispanic author on Amazon, check out their website, and use the links they provide to purchase. This will increase their commission and website visits.

  3. If, like me, you love Taco Tuesday, make sure that you are purchasing your tacos and food from authentic Hispanic restaurants that are owned and employ Hispanic staff. If you are not sure, give the restaurant or food truck a call before heading out.

  4. When attending a conference (virtual or in-person), take a look at the speaker page. If you don't see any Latinx, Hispanic, Black, or Indigenous speakers, contact the organizers and request more diversity for their guests.

  5. I try to have my everyday life needs met by small LatinX shops. My skincare products, my hair products, nail products, and even groceries I get from the man selling them from the back of his truck. - Yovana Rosales, Director of @beauteaqueens (Virtual Marketing Agency). Follow her on Instagram @beauteaqueens or www.beauteaqueens.com

  6. Follow hashtags that Latinx and Hispanic small businesses use to connect with more followers such as #SupportLatinxBiz #HispanicSmallBusiness #LatinasInBusiness #LatinasInBiz #SupportHispanicBusinesses

  7. Attend virtual pop-up events for companies that support small businesses like We Are Women Owned Latina Virtual Popup that starts today and ends October 15th.

8. When you create your next workout or cleaning day playlist, don't forget to add Latinx and Hispanic artists. Women Crush Music is a Latina founded non-profit for rising womxn songwriters, and they are hosting virtual concerts this summer and fall.

9. A like 👍 and an emoji 🔥 goes a long way. When you follow a Latinx or Hispanic owned business on social media, take a second to like a post with great content and comment below. You can add an emoji or share your thoughts. The more engagement a small business gets on social media, the larger the impact.

10. Planning your post-COVID vacation? If you visit Latin America or the Caribbean and find a great online deal, research some of the boutique or locally-owned hotels in the area and call them directly to book. Cutting out the "middle-man" usually saves you additional money, you have access to better packages, and the money goes straight to the business. Mention any specials or rates you find online, and most of them will match the online discount.


Let us know what is your favorite Hispanic or Latinx business in your area below for a special social media shout-out!


Paulette Piñero is the owner of LEAD Media LLC, a leadership coaching and management consulting firm that helps professionals of color get the confidence and skills they need to take the next step in their careers.

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